Services and Pricing


Basic Package

100 euros per month

  • 10 hours per month of active personal assistant working time
  • Researching and sending 20 proposals per month on your behalf to different festivals/clubs/events, etc.
  • Professionally made press kit/portfolio
  • Advice from our social media manager for improvement of all social media platforms
  • Weekly written progress reports from the personal assistant
  • Updating your biography and translating in into one language (optional)
  • Sending e-mails, calendar planning and organization
  • Booking travel, accommodation, and appointments on your behalf
  • 1 Zoom call monthly for progress reports

*Requires a 12-month commitment

Social media Package

100 euros per month

  • Social media management which includes creating content, posting, creating a visual identity of social media platforms, raising reach and visibility (Instagram, Facebook, YouTube, Spotify)
  • Press, media, promotion, marketing strategies and campaigns
  • Website design, redesign, updating and maintenance

*Requires a 12-month commitment

Medium Package

200 euros per month

  • 20 hours per month of active personal assistant working time
  • Researching and sending 40 proposals per month on your behalf to different festivals/clubs/events, etc.
  • Professionally made press kit/portfolio
  • Updating your biography and translating it into two languages (optional)
  • Sending e-mails, calendar planning and organization
  • Booking travel, accommodation, and appointments on your behalf
  • 2 Zoom calls monthly for progress reports
  • Social media management which includes creating content, posting, creating a visual identity of social media platforms, raising reach and visibility (Instagram, Facebook, YouTube, Spotify)
  • Website design, redesign, updating and maintenance (hosting and domain is included)

*Requires a 12-month commitment

Premium Package

300 euros per month

  • 30 hours per month of active personal assistant working time
  • Researching and sending 60 proposals per month on your behalf to different festivals/clubs/events, etc.
  • Updating your biography and translating it into two languages (optional)
  • Sending e-mails, calendar planning and organization
  • Booking travel, accommodation, and appointments on your behalf
  • 3 Zoom calls monthly for progress reports
  • Social media management which includes creating content, posting, creating a visual identity of social media platforms, raising reach and visibility (Instagram, Facebook, YouTube, Spotify)
  • Website design, redesign, updating and maintenance (hosting and domai is included)
  • Making and updating your Wikipedia page
  • Creating and sending out your monthly newsletter to all our contacts

*Requires a 12-month commitment

Copyright Heda Art Agency


Asgeir Asgeirson

Guitar and multi string instrumentalist/composer Asgeir Asgeirsson plays many styles of music, including pop, rock, jazz and different kinds of World music. Asgeir has been very active on the Icelandic music scene for nearly 30 years and has featured on over hundred albums in that time. He has played with all of the most known musicians in Iceland as well as many internationally recognised musicians including: Dave Weck, Guthrie Govan, Chris Cheek, Seamus Blake, Ingrid Jensen, Manosh Bardhan, Borislav Zgurovski, Matt Penman  and Claudio Spieler.

Asgeir graduated from FIH music school in 1999 and went abroad to study at Conservatorium van Amsterdam, he has also studied jazz privately with Peter Bernstein, Justin Haynes, Jonathan Kreisberg, Steve Cardenas and Brad Shepik. In 2009 marked the beginning of his study of Balkan and Eastern music and has Asgeir travelled to study music of the East every year since. Asgeir has study with Todor Vasilev in Bulgaria, Nikos Tatasopoulos and Vangelis Trigas in Greece, Yurdal Tokcan, Enver Mete Aslan, Zeynel Demirtas and Berkant Kaya in Turkey, Negar Bouban and Hamid Khansari in Iran and Tareq Jundi in Jordan.

Asgeir has released five solo albums, two with original jazz music, Passing through recorded in New York in 2006 featuring Chris Cheek, Matt Penman and Erik Qvick and Trio from 2015.

Asgeir has also released three albums with Icelandic folksongs blending them with eastern tonalities.

The first one Two sides of Europe, released in 2017 he worked with some of Turkey´s finest musicians led by oud virtuoso Yurdal Tokcan.  The second one released in 2018 featuring some of Bulgaria´s finest led by accordion virtuoso Borislav Zgurovski, also featuring on that album is bouzouki virtuoso Nikos Tatasopoulos, Indian tabla maestro Manosh Bardhan and flamenco specialist, cajon player Claudio Spieler as well as a long time collaborator on the Icelandic music scene, clarinet player Haukur Grondal.

In 2020 Asgeir released the third and last album of the folksong trilogy Persian Path with some of Tehran finest musicians led by oud virtuoso Hamid Khansari.

On all of the three albums one of Iceland´s finest female singer Sigridur Thorlacius handles all vocal to give it a unique blend of Icelandic language blended with eastern rhythms and tonalities.

On these three folksongs albums Asgeir plays many different types of Eastern string instruments icluding bouzouki, tamboura, oud and saz.


Anna Fält

Ana Fält is a unique artist who has perfected playing the oldest instrument known to mankind: the human voice. Anna Fält’s voice is an amazing, rare phenomenon; it is a unique experience that changes the listener’s perception of music and sound. Rarely will you get the chance to experience a performance where the only instrument on stage is the human voice, but folk singing traditions provide so many uses for this adaptable instrument that no other instruments are required; it goes beyond “simply singing”!

Anna Fält performs Fenno-Ugric and Scandinavian traditions as well as her own compositions, which include improvisational pieces with a touch of avant-garde. Her music includes ancient spells and incantation texts, herding calls, lullabies, yoik, as well as stories from the forests and Nordic landscapes. Although solo concerts are Anna’s primary focus, she also engages in a variety of theatre, performance, and cross-disciplinary initiatives. Whether singing is merged with dance, art, storytelling, or electronic music, the emphasis is always on the myriad varieties of singing traditions and the human voice.

Despite having spent the majority of her career living in Sweden, Anna Fält was born and raised in Finland. She holds degrees in pop/jazz music, folk singing pedagogy, and Nordic folk music in addition to her master’s degree in the subject. She has performed throughout the Scandinavian region as well as in France, the United Kingdom, Estonia, and Russia.


Ben Arsenal

Ben Arsenal represents philadelphia’s soul around the globe. His mission is to inspire, energize and unite people through music, art, and community.

Heavy drums, roots and folkloric elements spliced with infectious soulful grooves are the foundation to Arsenal’s distinct sets.


As a DJ, he has played as far south as Florianopolis, Brazil and as far north as Montreal, Canada, and as far East as Beirut, Lebanon. His sound is closely tied to his interests and studies in international culture and folkloric music fused with modern electronic sounds.  He has played support for Felix da Housecat, Eats Everything, Riva Starr, Amtrac, Bob Moses, and more.


As a producer, he has worked with Grammy winning musicians and recently contributed as a recording engineer with Pablo Batista’s percussion performance on H.E.R.’s ‘Fight for You’ which won an oscar for ‘best original song’. Arsenal also recently signed his first major release on Universal Middle East/ North Africa subsidiary of Morroco’s Moktar Gania and Gnawa Soul ‘Alla a Sudan’ (Ben Arsenal Remix). Their upcoming release ‘Coucou Selam’ features fashion icon and artist Anna Cleveland on vocals. He currently leads Worldtown Soundsystem- one of Philadelphia’s favorite up and coming live acts.


Dex Marchan

The incredible, multi-talented Dex Marchan, is a steelpannist, percussionist, arranger, educator, and vocalist, who plays many different genres, including calypso, soca, reggae, jazz, pop, R&B and soul. He doesn’t look over the newest pop songs, classics, and ballads, but gives them his own personal touch and brings a new kind of life into popular music. He has played at many prestigious festivals, incliuding The World Steelband Music Festival with Super Vybes and Skiffle and the famed National Panorama, where he has played with several steel bands, including the  steel orchestras Phase 2 and Pan Elders who has won on many occasions.

His performances at the Queen’s Jubilee, the Princess Cruises, the Trinidad and Tobago High Commission, the Commonwealth Institute, the Regent’s Street World festival, the Chelsea Flower Show, and The World Travel Market are just a few of his career highlights. He has traveled all around the globe, including France, England, Scotland, Ireland, Wales, Holland, Italy, Spain, Turkey, Guernsey, the US, and the Caribbean. Dex is based in London and has performed with Stardust, CSI, and Metronomes during the Notting Hill carnival. He also performs with the bands Solid Steel steelband, Juma, and as a freelance musician.

Dex has worked as a teacher in Trinidad at Grant Memorial Presbyterian School and San Fernando Boys’ RC. He has conducted music therapy sessions at London nursing homes where the elderly played instruments and danced to the pleasant steel pan music. Steelpan history, team development, music theory, and practicals are the themes of his school activities and workshops. Dex often performs alone, but he is no stranger to assembling independent artists to make duets, trios, etc.


The Brass Funkeys

The Brass Funkeys are a trailblazer in the new generation of UK Brass Bands. Formed in 2011, this 9-piece collective has a unique sound forged from their strong personalities and eclectic individual tastes, whilst still paying homage to their New Orleans Brass Band roots. The Brass Funkeys have honed their skills over 10 years playing the club and festival circuits in the UK and Europe, always exploring new musical directions while refining their exciting, eclectic and energetic live show, bursting at the seams with ideas and infectious energy.

The Brass Funkeys frequently appear on festival main stages (Glastonbury, Boomtown, Wilderness, Lost Village, Love Supreme, North Sea Jazz Festival) as well as performing at world renowned venues (Ronnie Scott’s, Koko, Cambridge Corn Exchange).

In 2020, The Brass Funkeys embarked on an ambitious project to release four EPs to catalogue the band’s journey. ‘More is More’ (2022) is the fourth and final instalment in this series and takes the listener on a journey weaving together the sounds of New Orleans, 90s House, Thrash Metal and Liquid Drum ‘n’ Bass through their identifiable lens of creative groove music. ‘Crunch’ (2020), showcases original material continuing their exploration of a new genre: #ThrashBrass, while ‘Live at Cambridge Junction’ (2021) features their high-energy stage show. ‘Ruin’ (2021) explores pumping, heavy, brass-led irreverent covers, from girlband to heavy metal.

These EPs follow two earlier album releases, ‘The Brass Funkeys’ (2014) and ‘Rabble Rouser’ (2017) with 4* reviews (AllAboutJazz) which led to regular radio plays on Jazz FM and Jazz on 3, and over 400,000 Spotify plays.


Roni Beraha Quartet

Roni Beraha Quartet is a contemporary Serbian – Israeli  Ethno Jazz  Quartet.

Previously formed in 2013 under the name of Istanbul Nights, now as Roni Berah Quartet, they perform music that is a mixture of classical and jazz.

Quartet  members:

Roni Beraha (composer,arrangments) – cello

Denis Nikičić – electric guitar,Aleksa Milijanović -drums and darbouk

David Sič – double bass.

Istanbul night co-operates with other artists from whom stand out: Artem Karajev, Rastko Stefanović, Drina Krlić, Bojan Boljanac, Roman Bugar, Marin Bugar, Stefan Zekić, Iva Lazović, Ognjen Cvekić, Boris
Šebez, Alexandra Lahugue Gruden.

Group has performed at numerous festivals and concert events in Serbia and Europe of which we point out: Korzofest /Zrenjanin,SER/ 2013, Todo mundo /Belgrade,SER/ 2014, Dom omladine /Belgrade,SER/ 2015, Ethnofest /Palić, SER/ 2015, TerraViva Art Fest, Kikinda /SER/ 2014&2016, Ethno com. /Pančevo/ 2015, Studio “M” Novi Sad /SER/2016, , Budapest Ritmo festival, /Budapest, HU/ 2016, Prasowski / Rijeka CRO/ 2017, Festival Balagan cafe/Florence, IT/ 2017, Comunitatea Evrailor,/Timisoara, ROM/ 2017., Brod Teatar, /Novi Sad, SER/ 2017, Sinagogue /Szeged HUN/ 2018,Nišville Jazz Festival, Niš, SER / 2018, Petrovac Jazz Fest, Petrovac, Montenegro /2018,Soul society /Belgrade SER/ 2018,Sejdefa /Podgorica MNG/ 2018,Jazz&Blues Festival Kikinda /SER/2018,Festival Karusel Cacak/SER/2019,Jewish community Belgrade /SER/2019,Szimpla kert Budapest/HUN/2019,Festival JEFF Koper/SLO/2019,Troubadours Subotica /SER/2020,Kulturni centar Zrenjanin/SER/ 2020,Terra Kikinda /SER/2020,Sinagoga Novi Sad/SER/2020.

Our first album “Modes impressions on sufi and Sephardic songs” ,issued by “BanatArteMusica” label 2016. contains four original compositions (R.Beraha): A-mode, D-mode, G-mode and C-mode named by cello strings as well as the sefardi traditional songs. Composition Sufi preludium is found on the compilation World Music Serbia in 2015 which was presented at Womex world music fair in the same year.

In 2019 is released the new album “Laila” which present new original compositions Arabesque, Findzan (coffeepot ),Canaan and The night star(dedicated to the migrants) .In 2022  music for theater play Freckles in the heart –production SKCNS Fabrika  .


Riad Abdel Gawad

Riad Abdel Gawad is a Composer and Violinist. 

Apprenticed and performed many years with Islamic art composer and violinist, Abdo Dagher,  Riad composed three,
two-hour plus, acclaimed albums: El Tarab El Aseel, Egypt: Mother of the World and Words of Peace distributed world-wide by City Hall Records. Riad has performed in festivals and venues around the globe, including: Musik der Welt in Basel, The Institute of the Arab World in Paris, the International Festival of Culture in Pyrenées, the House of Cultures of the World in Berlin, and the Egyptian Academy in Rome. Dr. Abdel-Gawad earned his Ph.D. in music from Harvard University.

Recently, NPR (National Public Radio) featured Riad’s music on the series: Ecstatic Voices – Sacred Music in America. Also, Democracy Now!, featured his music, sold on DVD, for a special two-hour program about the Egyptian revolution. Recently, Mr. Abdel-Gawad gave online and live music workshops for Carnegie Hall and headlined at Chicago World Music Festival. Further, Barclays Wealth engaged Riad to perform on Stradivarius and Guarneri instruments in collaboration with theEuropean Operations of the Stradivari Society at the Islamic Museum of Qatar.

Riad presently teaches at Bayan Claremont: an Islamic College at Claremont Lincoln University. Dr. Riad taught at the American Universities in Beirut and of Cairo. He received an academic fellowship from the Belgian American Education Foundation to reside in Brussels and received an artist fellowship from the Akademid Schloss Solitude to reside in Stuttgart. Riad is founder of Midan Elmusica Inc. an organization dedicated to disseminating Egyptian music.

He also co-taught at the Academy of Arts’ Institute for Arabic Music in Cairo with Abdo Dagher, who taught generations of musicians through Arabic music’s old school way of oral transmission. This school of music is the only such school to develop in recent (c. 100 years) documented Cairo history.


Ayo Adeyemi

Ayo Adeyemi is a master drummer, performer and a singer of traditional African Yoruba spiritual chanting.

His career is very varied. Apart from performing, he did two weeks intensives for inmates teaching basic drumming and chanting from 2012 to 2020. He also teaches drums 3 hours per week at Motherland music since 2005. He had taught one-week retreats yearly since 1990 until 2000 at Esalen Institute in Big Sur, California; one week drum and mediation retreat in 1989 at Omega Institute in New York; six-week retreat in 2007 at Bantu Camp in New Mexico; two-day intensive drum course in 2005 and 2006 at Claremont College in CA.

Apart from teaching, he’s been performing at Californian Institute for Women in 2012 and 2013; International Folk Art Museum in New Mexico every year since 1990; Los Angeles County Museum of Art, Los Angeles African American Museum; Day of the drum Watts; Los Angeles Sacred Music Festival; Watts Towers; Church of Religious Science; House of Blues; NAM Conference in Seattle. He toured United States for many years with Baba Olatunji Drums of Passion (from 1989 until 2003).

Last but not the least, he taught drum making and drum instructions for six weeks at Juvenile Camp David Gonzales in California.


Barbora Xu

Barbora Xu (Silhanova) is a singer-songwriter making new music with Finnish and Chinese traditional instruments and poetry. Barbora has been living in Taiwan and Finland, studying traditional singing styles and zithers, specifically Chinese guzheng and Finnish kantele.

During her career, Barbora has been guided by renowned teachers such as prof. Wei Dedong on guzheng, Pauliina Syrjälä on kantele and Karoliina Kantelinen and Outi Pulkkinen on voice.

Xu is an alumnus of the Making Tracks, a UK project initiating music-based social and environmental engagement. Barbora has been organising cultural events with focus on raising community wellbeing and environmental issues such as the concert United by Music in the aftermath of the Turku terror attack. In 2020, she co-founded the Ask Your Elders project, using art creation to connect families across generations. Barbora’s sponsor is the world’s biggest kantele manufacturer, the Koistinen Kantele o.y.

Barbora has performed around the world at venues such as the King’s Place in London, the Megaron Concert Hall in Greece or the Musiikkitalo and Turku Concert Hall in Finland. Her work has gained visibility i.e., at the YLE, the MTV3, the BBC, the International Radio Taiwan, the Czech National Radio, the Spanish Radio and Television Corporation and others.


Ruth Wilhelmine Meyer

Ruth Wilhelmine Meyer Project indicates the multi-vocal voice-expression of the Norwegian singer Ruth Wilhelmine Meyer.

Inspired by ethnic sounds, Norwegian folk music, classical vocal tradition, and extended voice techniques from the avant-garde tradition, Meyer has developed a non-verbal vocal expression within a voice range of more than 6 octaves. In her Project, she often interacts with instrumentalists and vocalists of different expressions from different musical origins in concerts and scenic performances, films, and sound installations throughout the world. Through these multi-expressive vocal sounds, she creates soundscapes between the realistic/unrealistic and the expected/unexpected, letting the sound itself be the storyteller.


Hagar Kadima

Composer and visual artist Hagar Kadima was the first Israeli woman composer to earn a Ph.D. in composition, from the University of California – Santa Barbara in 1988. Kadima has composed more than 70 orchestral, choral, chamber, vocal, and solo compositions, which have been performed and aired in Israel and abroad. In 2000, she founded the Israeli Women Composers Forum and served as its first chair.

Her vocal works, especially during the 2000s and 2010s, reflect both Israeli identity and feminist themes. In 2010, Kadima embarked upon a second career as a painter. Her works were selected for approximately 30 exhibitions throughout Israel during the 2010s. As an ink artist, who also has integrated free expressive calligraphy, her mostly abstract works have been often inspired by feminist poetry.


Caixa de Pandora

Rui Filipe on piano | Cindy Gonçalves on violin | Sandra Martins on cello and clarinet

With its own repertoire of original music, which orbits between the environments of cinematic landscapes and sound sculpture of contemporary aesthetics, creating a sphere of auditory fiction, where images easily invade the imagination of those who are carried away by the dramatic and adventurous lines.

Several years of joint projects by the three elements (RosaNegra, music for theater and ballet), result in a solid construction of affinities, thus motivating the presentation of a repertoire that seems to come from a magic box full of mysterious and transcendent moments…

Albums: Teias de Seda (2014), Rota das Afinidades (2016), Apocalipse by Fernando Pessoa and Ofélia Queirós (2018) and Out of the box (2018).


Gina Williams

The singer, songwriter, pianist, composer, producer, and film & television actress is an engaging and entertaining performer; who continues to perform nationally and internationally bringing audiences to their feet. Performing mainly as a solo artist, Gina shares compelling stories through her songs – captivating audiences from intimate venues to stadiums.

For over a decade, Gina performs Pop, Rock, R&B/Soul, Jazz, Gospel, Christian, Dance, Caribbean/Latin, and Classical music at numerous festivals and concert stages. She has shared the stage with notable artists including Burton Cummings (The Guess Who), Take 6, and Kardinal Offishall.

Over the years, Gina has had extensive media coverage including Radio “Eye” I (Japan), CBC News Story (Canada), and National Ukrainian Radio and Television. From the Twix Cookies and Creme commercial to appearing in Riverdale, her career as an actress has allowed her to work alongside the likes of John Cusack, Jennifer Beals, and director Alex Graves.  Her song “You Are Not Alone” was placed in the Russian film, “Love Is The Best Medicine.”

As a composer, Gina has written works from solo piano to orchestra and won the Greater Twin Cities Youth Symphonies Call for Scores Competition (2019).

As the first Black female Canadian orchestral composer, Gina was commissioned to write “Glory” (1999) the anthem for Grenada’s 25th Anniversary of Independence.

Gina embraces the stage and cultural diversity of audiences worldwide – addressing them in their native language in concert; leaving memorable experiences, heartfelt joy, tears, and glowing reviews.

Countries include Canada, the U.S., Hong Kong, Japan, Taiwan, Ukraine and Grenada.

To date, she speaks, writes and/or performs in 12 languages: English, French, Spanish, German, Russian, Ukrainian, Punjabi, Latin, Italian, Turkish, Japanese, and Mandarin (Chinese). Perhaps that is the most apparent thing about Gina: everything she does seems effortless. Yet the more you find out about her, the more you start to understand the layers of complexity behind the music and artistry of this “Modern Day Renaissance Woman” – who continues to defy stereotypes while touching hearts.


Blowing My Own Trumpet

Blowing My Own Trumpet is a world music afro-folk and latin fusion sound featuring the original music of South African born trumpeter Claude Lamon and his daughter Josephine Lamon. The band is from Exeter, Devon and released their debut album “Umsindo” in October 2020. Last year they played at Cornwalls Folk Music Festival and at the Lost Fest. They recently released their single “She’s a black snake in my grass”

….. A&R Factory Emile Vandergast – “Blowing My Own Trumpet may just poses the most ingenious moniker we’ve ever heard. It cheekily alludes to the artist’s playfully expressive nature which also resonates within their rhythmic feat of folk Calling Me Home which breaks the monocultural mould by allowing African culture to effervesce within the organically high-vibe single.”

Even if Calling Me Home doesn’t sound like your cup of tea, it is guaranteed that your soul will feel infinitely lighter once the sun-soaked soundscape has faded to a close. If your escapism playlists are in need of an update, you’ve struck gold with the image-laden track.


The African Showboyz

The African Showboyz Band has been creating waves with their unique Northern Ghanaian drums and stringed instruments alongside vibrant rhythms in the United States, Australia, Europe and other countries in Africa.  They have performed with a number of stars, including Stevie Wonder, Karl Denson, Babatunde Olatunji, Fela Kuti, Femi Kuti, Steel Pulse, Arrested Development, Mickey Hart Band, Burning Spear and Angelique Kidjo.